Title Content Creation with AI for 1st Phorm: Turning Committed Casey into a Content Strategy This project connects a customer persona to keyword choices, blog ideas, a short article, LinkedIn copy, and an image concept. I used ChatGPT to develop the content, following the course workflow. This is an independent student marketing proposal, not an … Read more
A research-based customer persona for RAW Nutrition, the supplement brand co-owned by Chris Bumstead. The traffic data shows people searching his nickname, not the brand name, and a two-tier price ladder built to catch both audiences.
A research-based customer persona for 1st Phorm, built from Similarweb audience data, product review volume, and third-party reviews. The biggest surprise: the audience is 54% male and 46% female, not the bro brand I expected.
This is the first post on a site I am building for my Digital Marketing course at Black Hills State University. Over the semester it will turn into something more useful than a class assignment: a working portfolio with real analytics behind it. The plan is straightforward. I picked two companies I am genuinely interested … Read more