This is the first post on a site I am building for my Digital Marketing course at Black Hills State University. Over the semester it will turn into something more useful than a class assignment: a working portfolio with real analytics behind it.
The plan is straightforward. I picked two companies I am genuinely interested in, and I will spend the semester building customer personas for them, running keyword and SEO research, creating content with AI tools, analyzing their customer reviews, and finally looking at how this site itself performed. Every post follows the schedule on the homepage.
The part I am most interested in is the measurement. I work in direct sales, where you find out immediately whether something worked, because either the person buys or they do not. Marketing usually feels less direct than that. Connecting this site to Google Analytics and Search Console is the closest thing to getting that same feedback loop, and I want to see what the numbers actually say rather than guess.
First real post lands September 14.